Conversion Rate Calculator
Calculate your website or campaign conversion rate, revenue per visitor, and total revenue.
Results
What is it?
Conversion Rate (CVR) is the percentage of visitors who complete a desired action — a purchase, sign-up, form submission, or any defined goal. Revenue per visitor (RPV) combines CVR and AOV into a single metric that captures both traffic quality and monetization efficiency.
How to use
1. Enter the number of completed conversions. 2. Enter the total number of visitors. 3. Enter the average order value. The calculator shows CVR, revenue per visitor, and total revenue.
Example scenario
Your product page received 1,000 visitors and generated 50 purchases at $100 each. CVR = 5%, revenue per visitor = $5, total revenue = $5,000. If you can raise CVR to 6% through A/B testing, revenue grows to $6,000 — a 20% increase with zero additional traffic spend.
Pro tip
Industry CVR benchmarks: e-commerce 1–4%, SaaS free trial 2–5%, lead generation 5–15%. Revenue per visitor is a more powerful metric than CVR alone — raising AOV from $100 to $120 has the same effect as raising CVR from 5% to 6%. Focus A/B testing on both dimensions: checkout friction (CVR) and cross-sell/upsell (AOV).