Email Marketing ROI Calculator
Calculate the ROI of your email marketing campaigns by modeling open rates, click rates, conversions, and revenue against campaign costs.
Results
What is it?
Email marketing ROI measures the return on investment from your email campaigns by tracking the revenue funnel from list sends through opens, clicks, and conversions. Email consistently delivers the highest ROI of any digital marketing channel � industry benchmarks cite $36�$42 return for every $1 spent.
How to use
1. Enter your list size and expected open rate. 2. Set your click rate (clicks divided by opens) and conversion rate (conversions divided by clicks). 3. Enter your average order value and total campaign cost. The calculator models the full funnel to show revenue and ROI.
Example scenario
A list of 5,000 subscribers with 22% open rate = 1,100 opens. At 3% CTR = 33 clicks. At 2% conversion = 0.66 purchases. With $80 AOV = $52.80 revenue against $500 cost. ROI = -89.4%. This reveals the campaign needs higher AOV products or better segmentation.
Pro tip
Segment your list by purchase history and engagement level � segmented campaigns earn 760% more revenue than blasts (DMA). A/B test subject lines to lift open rates by 20�30%. Abandoned cart sequences (3-email flows) typically convert at 5�10%, making automation the highest-ROI email strategy.