Influencer Sponsored Post Rate
Calculate a fair market rate for sponsored posts based on follower count, engagement rate, platform, and niche multipliers.
Results
What is it?
Influencer rate cards translate your audience size and engagement into a fair dollar value for sponsored content. The industry standard "$10 per 1,000 followers" (the "10x rule") is a starting baseline, but engagement rate, niche, platform, and exclusivity clauses all significantly modify the final price.
How to use
1. Enter your follower count and engagement rate. 2. Select your primary platform and content niche. The calculator applies standard industry multipliers to output a suggested post rate that you can use as the starting point for brand negotiations.
Example scenario
A fitness influencer with 50,000 Instagram followers and 3.5% ER: Base rate = $500. Engagement bonus = (3.5/3) x $500 x 0.5 = $291.67. Platform (x1.0) x Niche Health/Fitness (x1.5) = $1,187. This is a market-rate starting offer for an Instagram post.
Pro tip
Always negotiate for usage rights � brands repurposing your content for paid ads should pay 2�3x your standard post rate. Package deals (e.g., 3 posts + story series) reduce per-post rate but improve cash flow. Track your CPE (Cost Per Engagement) data over time to strengthen negotiation leverage with data.