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Markup Calculator

Convert a cost price into a selling price using a markup percentage, and see the resulting gross margin.

The total cost to produce or purchase one unit.
100
How much to add on top of cost, as a percentage of cost.

Results

Selling Price$100.00
Markup Amount$50.00
Gross Margin50.00%

📖What is it?

Markup is the amount added to a product's cost to arrive at a selling price, expressed as a percentage of the cost. It is a fundamental pricing tool in retail and manufacturing. The resulting gross margin (expressed as a % of the selling price) will always be lower than the markup percentage.

🎯How to use

1. Enter the cost to produce or procure one unit. 2. Drag or type the markup percentage. The calculator shows the final selling price, the dollar amount of markup, and the equivalent gross margin percentage.

💡Example scenario

A wholesaler buys a product for $50 and applies a 100% markup. The selling price becomes $100. The markup amount is $50, but the gross margin is only 50% — because $50 profit on $100 revenue equals 50%, not 100%.

🏆Pro tip

Common industry markups: electronics 10–30%, clothing 50–100%, jewelry 100–300%, restaurants 200–400% on food. Remember the formula to go from margin to markup: Markup% = Margin% / (1 - Margin%). A target 40% margin requires a 66.7% markup on cost.