Occupancy Rate Calculator
Calculate occupancy and vacancy rates for hotels, rental properties, restaurants, or any space-based business — plus total vs potential revenue.
Results
What is it?
Occupancy Rate measures what percentage of your total available units (rooms, seats, apartments) are actively generating revenue. It is a fundamental KPI for any capacity-constrained business.
How to use
Enter total available units, occupied units, the review period in days, and revenue per unit per day. The calculator shows occupancy and vacancy rates plus actual vs maximum potential revenue over the period.
Example scenario
A 100-room hotel with 75 rooms booked at $150/night over 30 days has 75% occupancy, 25% vacancy, $337,500 actual revenue, and $450,000 potential revenue — leaving $112,500 in unrealized revenue.
Pro tip
Industry benchmarks vary: luxury hotels target 70-80%, budget hotels aim for 85-90%. Seasonality means monthly occupancy can swing 30+ points. Overbooking at 103-105% of capacity is a common strategy to offset no-shows, but requires careful yield management.